BLOGGING THE GREATEST JOB IN THE WORLD
Blogging has been here for years, and from the simple process of
keeping an online journal, it has already evolved into a hybrid
multifunctional practice.
Although there are some people who are giving the blogging industry a
bad name (putting their primary interest on making money online instead
of providing value to people), blogging is still one of the toughest
and most celebrated jobs on the planet, especially if the person doing
it (the blogger) do it the right way.
I am a blogger, and I’m honored to be one. The following are 12
reasons why I consider blogging as one of the greatest jobs in the
world:
1. Bloggers have to face a battalion of competitors
There are hundreds of millions of blogs and hundred billion of blog posts in the world.
WordPress.com blogs alone are almost 75 million – so think about the other blogging platforms like Blogger, Tumblr and self-hosted WordPress blogs.
Even if a certain blogger will narrow his niche, he would still face a
multitude of other competing blogs and blog posts. Thus, bloggers have
to work hard, be patient, and be persistent to stand out from the crowd.
2. Bloggers are writers, editors and publishers in one
Lone bloggers do it all – researching, writing, editing and
publishing. A blog post is not just a mere article. It is a content that
pass through many processes. Hence, the creation of a single quality
blog post takes a lot of time, effort ,and dedication. Every blogger
starts as a single blogger, and they know how hard it is to finish a
good blog post, not to mention some bloggers are doing this everyday.
3. Bloggers have to understand the tech stuff
Blogging involves technical works, such as website design and
development. Bloggers should also understand how the Internet, the
search engines, and the social media work. Moreover, they have to
continuously battle online and technical threats, such as spamming,
hacking, and phishing.
4. Bloggers do marketing
The job of bloggers doesn’t end after publishing a blog post. To
ensure that their newly published content would reach to their target
number of audience and compete with other contents on the same category,
they have to implement
Internet marketing strategies,
such as search engine optimization (SEO), social media marketing, and
paid online advertising. Aside from online marketing, they also
implement offline and more personal marketing, such as relationship
marketing and word-of-mouth marketing.
5. Bloggers do entrepreneurship
Most bloggers are people who have escaped the employment chain and
take the risks to become self-employed and be their own boss. They
pursue their passion despite of the financial risks they could face in
leaving their daytime job. Just like other entrepreneurs, a number of
bloggers start from a scratch and face the difficult challenges of
making a great change in their lives.
6. Bloggers are doing business
Bloggers also have to make money with their blogs. They have to earn
profit for living. Thus, they are doing business transactions, such as
finding customers, providing services, selling their own products,
promoting affiliate products, buying advertising, accounting,
outsourcing services, and hiring a team to help them achieve their
business goals. Some bloggers have already turned their blogs into
successful companies, contributing significant taxes to the government
and providing more jobs to the unemployed ones.
7. Bloggers do management
Bloggers have to manage a lot of things: processes, systems, tools,
time, and people. They do the planning, organizing, staffing, directing
and controlling. They also serve as bosses, whether they employ people
or they are only the bosses of themselves.
8. Bloggers are artists
A blog needs to catch its audience’ eyes. Thus, bloggers have to come
up with a great blog design. Every blog post also needs beautiful
images and relevant videos. Hence, they often become photographers,
graphic designers, and video producers. Furthermore, bloggers also need
to have a great writing style to catch the attention of their readers.
9. Bloggers are scientists
Yes, bloggers become scientists too. They do a lot of experiments and
test their hypothesis, especially when it comes to marketing. Bloggers
have to gather raw data, such as the number of their blogs’ traffic,
visitors’ demographics, audience engagement, and conversion rate to
transform them into useful information. In other words, they become data
scientists.
10. Bloggers teach a lot of people
Blogging is about delivering useful information
using the Internet technology. Through this, bloggers are able to
become teachers on their respective categories. And because blogs can be
accessed worldwide, bloggers could become a teacher to millions of
people. And yes! Most bloggers are teaching and sharing their own
secrets for free.
11. Bloggers influence the world
Bloggers have been moving and shaking the world. They inspire people
and even nations with their great influence on the Internet and social
media. Whether they are political bloggers, business and finance
bloggers, tech bloggers or lifestyle bloggers, their expertise, stories
and opinions could have a big impact to many people
(Check out the top 100 most influential blogs according to Technorati).
You won’t only see bloggers on the Internet, you can also see
successful bloggers featured on magazines and interviewed on TVs. Some
bloggers have also become best-selling book authors and inspiring public
speakers.
12. Bloggers have to maintain their integrity
Bloggers are public personalities. They have to earn enduring trust
and confidence from their audience and from the society to make sure
that their blog posts will be relied upon, their business will thrive,
and their journey will continue. Thus, bloggers are bound by honesty,
integrity, and excellence. They have to be professional and ethical.
They have to continue developing themselves to provide better
information everyday.
Final thoughts
There are people who may disagree on me, but blogging is one hell of a
job. It’s not just a simple process of getting a blog, writing blog
posts, promoting them to target audience, and waiting to make money
online or to gain fame. Blogging is sharing information that could touch
people’s lives and change the world. It’s one of the toughest jobs in
the world. No wonder why many people who attempt to blog don’t succeed
at all.